Digital Marketing

The Power of Sponsorship Versus Regular Advertising from the Perspective of a Digital Marketing Student

Today, as I was watching YouTube instead of studying for my exams (I know...), I noticed how difficult it was for me to remember the name of the product advertised by the company at the beginning of the video I had just watched. However, the curious thing is, I could perfectly remember the name of brands, mobile games or services advertised to me w...